LO Creative Consultancy works with founder-led businesses and established brands. Engagements are typically collaborative and embedded, supporting brands through moments of growth, repositioning or change — from early research and concept development through to execution and launch.
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Work has included involvement in Olympic-level projects, including the London 2012 Games, informed by earlier experience on projects associated with the Beijing Olympics. This work proved formative, later shaping a conceptual series developed in part for the Team GB range with Stella Mc Cartney, exploring design, culture and the Olympic movement.
​LO Creative supported the growth and transformation of LeMieux, named one of the UK’s fastest-growing companies in the Sunday Times 100 list. Research, concept and delivery of new product categories, from design through to sourcing and manufacture, supporting this business across various operations to help scale the brand while protecting its premium positioning.
Work has included the design of Team Ferrari apparel, from driver and pit crew uniforms to commercial retail clothing and accessories, combining technical performance needs with consumer-focused, commercially viable product design.
A collaboration with KNIRPS, the inventors of the telescopic umbrella, on a commemorative project celebrating 85 years of innovation. Work included packaging and a series of collectible prints applied directly to the umbrellas, celebrating the brand’s heritage through a contemporary, design-led and retail-ready lens.
The work included rebranding, rebranding, campaign visuals and graphic system for the Martin by HARMAN ‘Light a London Landmark’ competition, supporting a high-profile creative initiative staged at London’s National Theatre.